Lesson plan / SOCIAL MEDIA ADVERTISING

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course In the course; New media concept, internet ads, mobile ads, virtual ads, in-game advertising applications, three-dimensional interactive advertising,social media ads will be handled through sample campaigns.
Course Content Social media has created new strategies and practices in advertising.The course will cover the basics of advertising, digital advertising strategies, and social media advertising campaigns.

Weekly Course Subjects

11 Definition of advertising and its components. Identification of teams.
22 Research and positioning. Conceptual thinking. No Files Installed
33 Write advertising text. Insight. No Files Installed
44 Campaign presentations and assessments No Files Found
55 Digital media and advertising No Files Found
66 Different advertising designs on digital media I No Files Found
77 Midterm Exam No Files Found
88 Different advertising designs on digital media II No Installed Files
99 Advertising production, step by step design and implementation No Files Found
1010 Advertising photography, manipulation; Text and visual relationships. Creative
1111 Social media and interactive advertising design No Files Found
1212 Transmedia applications No Files Found
1313 Final Project Presentations No Files Found
1414 Final Project Presentations

Resources

Erol Gülbug, Advertising and Media Planning, Beta, 2007.
Gülsoy T., Dictionary of Advertisement Terms and Concepts ,, Adam Publications, 1999.