Ders Planı

Lesson Information

Course Credit	2.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator	Assoc. Prof. (Ph.D.) NUR EMİNE KOÇ
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Within the context of the course, students are expected to learn about various theoretical concepts, researches and research methods for new media in the context of new media studies, and how new media, society, culture and individual changed with the new, and how they were conducted during these change processes.
Course Content	Students will be able to interpret social media content in sociological, cultural and historical contexts during this course.

Learning Outcomes

Know the structural, administrative and technical features in the process of transition from conventional media to new media.
Has knowledge in humanity and social sciences.
Knows the features of new media literacy.
Knows processes and developments specific to interactive and participatory new media culture.
Has advanced reading, thinking and analytical analysis skills that can critically evaluate new media content.
Has the ability to integrate professional and practical skills with new theoretical knowledge on new communication technologies.
Has the ability to analyze the effects of new media on social life, economy, culture and politics.
Designs and implements media for content delivery and distribution for digital platforms.
Studies harmoniously and efficiently in groups and/or individually.
Examines research and development projects with a critical approach in order to find solutions for the problems in new media field.
Keeps an eye on the progress in science and technology.
Follows the local, regional, national and international agenda and evaluates it critically.
Conveys topics related to new media to experts and non experts in an efficient and accurate manner with written, oral or visual communication methods.
Communicates to his/her colleagues in new media field by means of using a foreign language.
Has the competence to develop new media projects.
Abstract and concrete concepts; turns it into creative thinking, innovative and original works.
Plans and manages professional events.
Has technical awareness
Has a sense of responsibility for professional and ethical values.

Weekly Course Subjects

1	1 Introduction
2	2 Development of the Internet No Files Found
3	3 Web 2.0, social media No Files Found
4	4 Introduction to AdWords & Basic Concepts No Files Found
5	5 Digital content production on the Internet No Files Installed
6	6 Basic concepts in social media No Files Found
7	7 GSP & Policy & Case Study No Files Found
8	8 Content and Google Analytics Training No Files Found
9	9 SEO & SEM Basic Concepts No Files Found
10	10 Visa No Files Found
11	11 Adwords and social media app No Files Installed
12	12 Dynamic Search Network - Shopping No Files Found
13	13 Presentations No Files Found
14	14 Final

Resources

-Manovich, L. (2010) “Medya Nasıl Yeni Oldu?” İletişim Tarihi, (Der.)David Crowley ve Paul Heyer. Ankara: Phoenix.
-Lister, M. vd. (2003) New Media: A Critical Introduction. London: Routledge.
-Binark, M. ve B. Kılıçbay (Der.) (2005) İnternet, Toplum, Kültür. Ankara: Epos Yayınları
-Ruddock, A. (2001) Understanding Audiences:Theory and Method. London: Sage.
-Sessiz Enstrümanları-Yeni Orta Sınıf Gençlik”, Yeni Medya Çalışmaları. (Der.) Mutlu Binark, Ankara: Dipnot Yayınları.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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