Lesson plan / E-COMMERCE

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course In the course; The biggest aim of the new media is the development of e-commerce, the growth of e-commerce, attention to be paid to e-commerce, e-commerce to be marketable in new media areas.
Course Content The course explores the historical development of e-commerce applications, their application at global and local markets, and the effects of internet technology on business.

Weekly Course Subjects

1Definition of E-Commerce concept depending on technological developments.
2Explain the advantages and disadvantages of e-commerce.
3Explanation of E-Commerce issues in the world and Turkey.
4Explanation of E-Commerce relationship types such as B2B, B2C, B2G, C2G.
5Explanation of technical infrastructure services for e-commerce.
6Transmission of information on security importance and payment systems used in e-commerce.
7Midterm
8Investigation of "S-Commerce" heading of social networks as a trading model through current examples.
9Explanation of "M-Commerce" which has become a concept that offers different opportunities with the widespread use of mobile technologies and smart devices.
10The marketing channels that are used and used in e-commerce are explained and evaluated through current examples.
11Announcement of innovations and new regulations on e-commerce.
12Information on how social networks among e-commerce's sine qua non makes the virtual environment a center of commerce.
13Under the heading of e-commerce, the highlighting is "Hyper-Targeted" advertising.
14Final Project Presentations

Resources

-Özmen Ş. (2013) Ağ ekonomisinde Yeni Ticaret Yolu: e-ticaret. İstanbul: Bilgi Yayınları
-Yamamoto G. (2013) E-ticaret. İstanbul: Kriter Yayınevi
-Erkan M. (2012) E-ticaret Çağı. İstanbul: Optimist
-Altaş A. (2011) E-ticaret: Satışta Tsunami Etkisi İstanbul: Mediacat Yayınları