Lesson plan / ADVERTISEMENT ANALYSES

Lesson Information

Course Credit 3.0
Course ECTS Credit 8.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The aim of the course is to inform students about how they could analyze the advertisement campaigns in different perspectives.
Course Content The course covers the subjects such as how advertising campaign can be evaluated, advertising planning and management, planning according to the analytical thinking that is necessary for creativity.

Weekly Course Subjects

1Advertising campaig and its characteristics
2Different methods in advertising campaign analysis
3Creative process and strategy development in advertising
4Methods of advertising analysis
5Methods of advertising analysis
6Semiotic analysis of advertising
7Psychoanalytic analysis of advertising
8Midterm exam -Psychoanalytic analysis of advertising
9Ideological approcah
10Use of ideological approcah of advertising
11Sociological analysis
12Sociological analysis in advertising
13Feminist anlysis of advertising
14Feminist anlysis of advertising

Resources

Tungate, M. Reklamcılığın Global Tarihi. İstanbul: Kapital Medya Hizmetleri A.Ş., 2007.
Paul, Rutherford. Yeni İkonalar. Çev.Mustafa, K. Gerçeker. İstanbul:Yapı Kredi Yayınları, 1996.
Judith, Williamson. Reklamların Dili. Reklamlarda Anlam ve İdeoloji. Çev: Ahmet ,Fethi,.Ankara:Ütopya Yayınevi, 2001.
Ogilvy, D. Bir Reklamcının İtirafları. İstanbul: AFA, 1989.
Batı, Uğur. Reklamın Dili. İstanbul: Alfa Yayınları, 2010.
Elden, Müge. Reklam ve Reklamcılık. İstanbu: Say Sayınları, 2009.
Avery, Jim. Kampanya Planlaması. İstanbul: Reklacılık Vakfı Yayınları, 2005.
Elden, Müge; Ulukök, Özkan ve Sinem Yeygel. Şimdi Reklamlar. İstanbul: İletişim Yayınları, 2005.