Ders Planı

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator
Instructor (s)	Assoc. Prof. (Ph.D.) OLCAY UÇAK
Course Assistant

Purpose and Content

The aim of the course	The aim of the course is to teach the characteristics that advertising has in Turkey and the world, the advertising practices and ethics in communication with advertising.
Course Content	The course covers ethic issues about advertising and marketing communication practices, legal issues, unethical advertising practices and its effects on society and individual.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	The historical development of ethics.
2	The historical development of ethics
3	Consumption world, ideology and critics of daily life.
4	Advertising and ethics in Turkey
5	Printing press and ethics.
6	TV advertising and ethics
7	Midterm exam
8	Advertising and ethical issues in current advertisings.
9	Printing ads and ethical analysis
10	TV ads and ethical analysis
11	Outdoor ads and ethical analysis
12	Social media ads and ethical analysis
13	Internet ads and ethical analysis
14	General theoretical view.

Resources

• Sayımer, İdil ve Eraslan Pınar. Halkla İlişkiler ve Reklam Üzerine Etik Değerlendirmeler, İstanbul: Beta Yayınevi, 2008.
• Ivan IIIich, Tüketim Köleliği. Aasdair Macintyre, Ethik’in Kısa Tarihi(Homerik Çağdan Yirminci Yüzyıla), Pınar Yayınları, İstanbul 2011  
•  William Frankena, Etik, İmge Kitabevi, Ankara, 2007

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CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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