Lesson plan / PUBLIC RELATIONS PRACTICES

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator
Instructor (s) Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Course Assistant

Purpose and Content

The aim of the course This course provides students to learn the basic concepts of public relations and its applications.
Course Content This course consists of the basic concepts of public relations, and its applications in companies.

Weekly Course Subjects

1Public relations concept and its importance.
2The history of public relations
3Target market in public relations.
4Public relations and theories.
5The public relations practices in Turkey.
6The public relations practices in the world.
7Midterm
8Crises management and public relations.
9Reputation management.
10Sponsorship.
11Event management
12Student presentations
13Student presentations
14General review

Resources

1- Peltekoğlu,Filiz Balta. Halkla İlişkiler Nedir, İstanbul:Beta Yayınları, 2009.