Ders Planı

Lesson Information

Course Credit	2.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Blended (face-to-face & Distance Learning)
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The assertions/ the theories in the communications developed within the framework, the general social theory are dealth with;the communication theories that basic underlying structure.
Course Content	The communication theory , changes in social ,political , economic and technological developments will be discussed.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	Basic concepts of communication; periodization and various classifications
2	General structure of basic theories by the developing of the main stream
3	Lasswell Model
4	Shannon and Weaer Model
5	Osgood and Shramm, Dance's Model
6	Gerbner's Model of global communication
7	Newcomb ABX Model
8	Westley and MacLean's communication model
9	Midterm – Katz and Lazersfeld's two-stage media and personal domain model; the concept of threshold watching
10	Agenda setting and discovery (Mccombs and Shaw) Model and based on the agenda setting and detection differences (Rogers and Dearing) Model
11	Reticence helix (Noelle-Neumann) ModelETICENCE HELIX (NOELLE-NEUMANN) MODEL
12	The effects of mass media on the basis of the approach and use a sight
13	Four public relations model within the framework of planned dialog
14	The process of mass communication in the social life

Resources

McQuail, Denis ve Sven Windhal. İletişim Modelleri-Kitle İletişim Çalışmalarında. (Çev.) Konca Yumlu, Ankara: İmge Kitabevi Yayınları, 2005.
Mutlu, Erol. İletişim Sözlüğü, Ankara: Ayraç Yayınevi, 2008.
Neumann, Elisabeth Noelle. Kamuoyu Suskunluk Sarmalının Keşfi. Ankara: Dost Kitapevi, 1998.
Fiske, John. İletişim Çalışmalarına Giriş. (Çev.) Süleyman İrvan, Ankara: Ark Yayınları, 1996.
Severn, Werner J. ve James W. Tankard. İletişim Kuramları, Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, (Çev.) Ali Atıf Bir-Serdar Sever. Eskişehir: Anadolu Üniversitesi Yayınları, 1994.
Erdoğan, İrfan. İletişimi Anlamak. Ankara: Erk Yayınları, 2005.

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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