Ders Planı

Lesson Information

Course Credit	2.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Blended (face-to-face & Distance Learning)
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)	Assoc. Prof. (Ph.D.) AYŞEGÜL AKAYDIN AYDIN
Course Assistant

Purpose and Content

The aim of the course	Critical theory / Frankfurt School, a critical approach to political economy, the tradition of cultural studies, issues of postmodernism and the media are examined.
Course Content	The basic insights of critical theories.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Theory, concepts of paradigm and criticism
2	One of the Representatives of the Frankfurt School, Walter Benjamin’s approach
3	Representatives of Frankfurt School, Theodor Adorno and Max Horkheimer’ views
4	One of the Representatives of the Frankfurt School, Herbert Marcuse's point of view
5	One of the Representatives of the Frankfurt School, Jurgen Habermas’ views
6	Gramsci's "Hegemony" and Althusser's "Ideological devices of the state” opinions.
7	Concepts of Culture and culturing; the importance of these concepts in critical sight
8	Midterm -Introduction to the study of structuralist linguistics and semiotics Saussure and Strauss' semiotic approaches
9	Roland Barthes' approach
10	Stuart Hall and cultural studies
11	America’s applications and representatives’ views of the political economy of communication approach
12	Europe’s applications and representatives’ views of the political economy of communication approach
13	Baudrillard and the simulation theory
14	McLuhan and technological determinism.

Resources

McLuhan, Marshall. Gutenberg Galaksisi. Çev., G. Ç. Güven. İstanbul: YKY, 2001.

Mutlu, Erol. Kitle İletişim Kuramları. Ankara: Ütopya, 2005.

Oskay, Ünsal. Kitle İletişiminin Kültürel İşlevleri. İstanbul: Der Yayınları, 1993.

Chomsky, Noam ve Edward S. Herman. Rızanın İmalatı. İstanbul: Aram Yayınları, 2006.

Habermas, Jürgen. İletişimsel Eylem Kuramı 1. Cilt: Eylem Rasyonelliği ve Toplumsal Rasyonelleşme 2. Cilt: İşlevselci Aklın Eleştirisi Üzerine. İstanbul: Kabalcı Yayınları, 2001.

Horkheimer, Max ve Theodor W. Adorno. Aydınlanmanın Diyalektiği. İstanbul: Kabalcı Yayınevi. 2010.

Mattelart, Armand. Kitle İletişim Kuramları Tarihi. İstanbul: İletişim Yayınları, 2009.

Yaylagül, Levent. Kitle İletişim Kuramları. Ankara: Dipnot Yayınları, 2006.

Alemdar, Korkmaz ve İrfan Erdoğan. Öteki Kuram. Ankara: Erk Yayınları, 2005.

Schiller, Herbert. Zihin Yönlendirenler. İstanbul: Pınar Yayınları, 1993.

Castells, Manuel. Enformasyon Çağı: Ekonomi, Toplum ve Kültür (3 Cilt Takım). İstanbul: İstanbul Bilgi Üniversitesi Yayınları, 2011.

Baudrillard, Jean. Simülakrlar ve Simülasyon. Ankara: Doğu Batı Yayınları, 2006.

Yardımcı Okuma Listesi

Orwell, George. 1984. İstanbul: Yağmur Yayınevi, 2002.

Huxley, Aldous. Cesur Yeni Dünya. İstanbul: İthaki Yayınları, 2011.

Postman, Neil. Televizyon Öldüren Eğlence. İstanbul: Ayrıntı Yayınları, 2010.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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