Ders Planı

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Analyze basic economical concepts on media. Provide comprehension for market structures and attitudes through analysis of decision makers in the field.
Course Content	Evaluate the affects of socio-economical alterations occurred both nationally and globally. Enjoy data for socio-economical alterations occurred both nationally and globally, and foreign capital structure.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	Approaches for Classic Economy Policy, Marxist Economy Policy and Neo Classic Economy Policy
2	Concept and field of media economy
3	Media Industry
4	Media Production, Qualities and Features
5	Media Production Durations
6	Media Industry; Book, Newspaper and Magazine Yesterday and Today
7	Basic Foundational Structure Models in Companies
8	Mid-exam, Global media and foreign investments
9	New communication technologies and Media Industry
10	Media staff effort durations (income, work conditions)
11	Quality and Inspection
12	Media Industry and Advertisement Relationship
13	Media Market and Monopolization
14	Local media and small productions

Resources

Sönmez, Alev.(1997) "Media Economy and Case of Turkey". İstanbul, Boyut Yayıncılık
Atılgan, Semra. (1999)Basın İşletmeciliği. İstanbul, Beta Yayınları
Berberoğlu Güneş N., (1999)Basın İşletmeciliği. İstanbul, Gazeteciler Cemiyeti Yayınları
Toussaint Nadine Desmoulins,(1995) Media Economy, çev: Galip Üstün, İstanbul,İletişim Yayınları

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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