Lesson plan / PUBLIC RELATIONS AND LOBBYING

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s) Instructor FUAT BOL
Course Assistant

Purpose and Content

The aim of the course Historical development of lobbying, political role of lobbying in Turkey and the world, and be informed about the tactics that are used inside and outside of association.
Course Content Lobbying studies, tactics, importance and lobbying campaigns in Turkey and the world.

Weekly Course Subjects

1Concept and definitions about lobbying
2The historical development of lobbying in usa, europe and turkey
3Legal arrangements of lobbying
4Similar concepts to lobbying and differences of lobbying and similar concepts
5Lobbying and politic systems
6Determining target audience in lobbying, the targets of lobbying a
7The characteristics of target audience in lobbying, target audience oriented lobbying strategies
8The reasons of lobbying importance, the usage of imprint methots
9The tools that are used in lobbying
10The factors that lead to the succes of lobbying and mandatory characterics that are in lobbying
11The varieties of lobbying, e-lobbying
12The methods of lobbying
13Case exercises
14Case exercises

Resources

-Kadir Canöz, "Lobicilik", İstanbul,2007,Metin Işık, Mustafa Akdağ,"Dünden bugüne halkla ilişkiler",Konya,2009