Lesson plan / EVENT MANAGEMENT

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s) Instructor ERHAN SERHAT ÖZKÜTÜKCÜ
Course Assistant

Purpose and Content

The aim of the course Giving the skill and substructure of running any kind of activity.
Course Content Consists of examples on types of activities, planning, management, target and media feedback.

Weekly Course Subjects

1The concept of activite management and varities of activity.
2The purpose of the activity.
3The components of the activity.
4Strategic activite management.
5Designing an activity and duration of the activity.
6The details of the budget in an activity.
7Organization management and forming an activity crew.
8Risk management during activities.
9The reflections of the activity in media.
10The usage of technology during the activity.
11The cultural differences in an activity.
12The importance of an agreement in an activity.
13Branding an activity.
14The evaluation of an activity.

Resources

1-Pira,Aylin. Etkinlik Yönetimi. İstanbul:Medikat yayınları, 2004.


2-Asna, Alaeddin.Kuramda ve Uygulamada Halkla İlişkliler. İstanbul:Der yayınları, 2006.


3-Peltekoğlu,Filiz.Balta.Halkla ilişkiler nedir. İstanbul:Beta yayınları, 2009.