Lesson plan / PRINCIPLES OF MARKETING

Lesson Information

Course Credit 3.0
Course ECTS Credit 7.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course Informing the students about mark,the components of mark and the following concepts.
Course Content The description of public relations with examples, the encouragement of students in researchs, by sharing international and national samples related to the most useful areas of marketing strategies.

Weekly Course Subjects

1The conceptial description of Marketing and Public Relations.
2The importance of confidence on the basis of Consumer Preference in Marketing and establishing that confidence in terms of Public Relations.
3The analysis of the example strategies and tactics.
4The segmentation of the market.
5Choosing the target market.
6Positioning and associating the approach with the instutition.
7The place of Public Relations in Integrated Marketing Relations.
8The land international sample practices of Marketing Public Relations in social and traditional markets.
9The Importance of Testing and Evaluation Methods
10The importance of research and practise.
11The product consept and the process of developing it.
12The price concept, the approach to pricing and types of pricing.
13The distrubition channels and thier management.
14The demand of the product in the market and it's importance within the Public Relations.

Resources

1-A.Hamdi İslamoğlu, Temel Pazarlama Bilgisi, Beta Yayınları, 2010.



2-Odabaşı,Yavuz ve M. Oyman. Pazarlama İletişimi Yönetimi. İstanbul:Medicat yayınları, 2010.