Lesson plan / ADVERTISING

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course To define the basic concepts of advertising,
Course Content It includes the historical development of advertising the advertising theory and types, the structure of the advertising agencies, advertising campaign, advertising design process, the execution of processes, the ad media planning processes.

Weekly Course Subjects

1Definition of the concept of advertising
2The purpose, features, and functions of the ad
3The historical development of advertising
4The political, social and economic factors of advertising development
5Advertising theories
6The structure and functioning of advertising agencies.
7Types of advertising
8Relationship to other disciplines of the ad.
9Advertising interms of conduits
10Advertising and variable consumer behaviours
11The importance of advertising in the design of the target group
12Media planning in Advertising
13Advertising research
14Advertising control mechanisms.

Resources

1-Müge Elden, "Reklam ve reklamcılık",İstanbul, 2009, Mehmet Özkundakçı, "Reklamcılığa giriş",M.Elden, Ö.Ulukök, S.Yeygel, “Şimdi Reklamlar”, İstanbul, 2008