Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction İngilizce
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery Distance Learning
Does the course require compulsory or optional work experience?
Course Coordinator Assist. Prof. Dr. MÜGE BURCU ÖZDEMİR
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The course aims to provide the students the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
Course Content Contents of the Course Unit The course includes mainly the motivational factors influencing International Marketing and international trade and the importance of international marketing environment.

Weekly Course Subjects

1Introduction
22 Internationalization and Globalization- Differences
33 The Global Marketing Environment
44 Aprooaching Global Markets
55 The Global Trade Environment
66 Social and Cultural Factors effecting Internation Marketing Activities
77 The Political- Legal and Regulatory Environment
88 Review
99 Midterm
1010 Global Information Systems and Market Research
1111 Segmentation, Targeting and Positioning
1212 Global Market Entry Strategies
1313 The Global Marketing Mix
1414 Final Examination

Resources

1-Global Marketing, Global Edition, -- Warren J. Keegan, Mark C. Green ISBN-13: 978129201738
2. International Marketing, 15th edition -- Cateora, P., Gilly, M. & Graham, J.