Lesson plan / STRATEGIC BUSINESS PLANNING

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction İngilizce
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Faculty Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? F
Course Coordinator Assoc. Prof. (Ph.D.) BEKİR EMRE KURTULMUŞ
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course To provide an understanding of the decision making process and enhance the quality of strategy making
Course Content The module covers the issues including; strategy making process, strategic decision making, strategy planning and factors impact on strategy planning process

Weekly Course Subjects

1What is strategic business planning
2Environmental analysis
3Stake holder expectations
4Seminar-Case study
5Strategic choice
6Competitive environment
7Resource-based view
8Mid-Term Exam
9Business-Level Strategy
10Corporate-Level Strategy
11International Strategy
12Seminar-Case Study
13Strategic Control
14Exam

Resources

1-Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2010). Strategic management: Text and cases.