Lesson plan / PRINCIPLES OF MARKETING

Lesson Information

Course Credit 3.0
Course ECTS Credit 5.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The goal of the course is to manage the process of marketing management marketing components (goods, price, distribution, promotion, positioning), and how to edit marketing information system and marketing organization.
Course Content Cost-service, price, distribution, promotion and positioning, organizing and information systems.

Weekly Course Subjects

11 Product and concepts related to the products
2Product policies.
3New products decision
4Service decision
5Pricing strategies
6Pricing policies
7Selecet distribution chanells
8Distrubution management relationship and management
9Examination
10Physical distrubution and functions
11Promotion
12Sales
13Organizing marketing
14Marketing information system and marketing control

Resources

1- A. Hamdi İSLAMOĞLU, Pazarlama İlkeleri, Beta Yayınevi, 2002.
2- İsmet MUCUK, Pazarlama İlkeleri, Türkmen Kitabevi, 2009.