1 | Marketing and communication concepts |
2 | The main issues of communication process |
3 | The definition of communication |
4 | Marketing communication tools |
5 | The aims of marketing communications |
6 | The characteristics of succesful marketing communication |
7 | The techniques of marketing communication |
8 | Advertising |
9 | Mid term exam |
10 | Public Relations |
11 | Interactive marketing |
12 | Personel selling and sales promotion |
13 | Sponsorship and integrated marketing communication |
14 | Final exam |