Lesson plan / INTRODUCTION TO BUSINESS

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Prof. Dr. SALİH GÜNEY
Instructor (s) Prof. Dr. SALİH GÜNEY
Course Assistant

Purpose and Content

The aim of the course To provide the fundamental knowledge of business administration to students.
Course Content İşletmenin genel esasları ve kavramlar, İşletmenin doğuşu, tarihsel gelişimi, İşletmenin amaçları, ekonomi içendeki yeri ve sınıflandırılması, İşletmelerde büyüme olgusu, İşletmenin kuruluşu, İşletmenin çevresi, İşletme kuruluş yeri seçimini etkileyene faktörler, İşletmenin maliyetleri, gelirleri, verimliliği, İşletmenin fonksiyonları.

Weekly Course Subjects

1Introduction, Scope and Basic Concepts
2System Aproach
3Historical development of business activities
4Business stakeholders, business knowledge and relationships with other disciplines
5Business aims
6Business types
7Business establishment process
8Management, manager, management philosophies
9The process of management activities
10Production
11Marketing
12Finance-Accounting
13Human Resources
14Public Relations and Research-Development

Resources

1-Lesson Notes