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Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course en_ebs_global_DersinTuru_
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course Objective of the course is to provide information to students about advertising law in the light of national and international legislation.
Course Content Advertising legislations in Turkish law, unfair competitive practices related to advertisings, the role and function of institutions which is authorized to audit advertisements, international advertising legislations.

Weekly Course Subjects

1ADVERTISING REGULATIONS IN TURKEY
2THE GENERAL PRINCIPLES OF COMMERCIAL ADVERTISEMENTS AND ANNOUNCEMENTS, THE STUDY OF ADVERTISING BOARD
3UNFAIR COMPETITION CONFLICTS ARISING FROM ADVERTISEMENTS
4DECEITFUL AND IMPLICIT ADVERTISEMENTS IN TURKISH LAW
5LEGAL STATUS OF CONTRACTS WITH REGARD TO MAKING ADVERTISEMENTS AND PUBLISHING
6COMPARATIVE STUDY OF ADVERTISEMENTS
7THE PROBLEM OF PROCTECTING ADVERTISEMENT WITHIN LAW OF INTELELCTUAL PROPERTY RIGHT
8RELATIONSHIP BETWEEN SPONSORSHİP AGREEMENTS AND ADVERTISING
9MEDICINE ADVERTISEMENTS IN TURKEY
10SUPERVISION OF ADVERTISEMENTS, INSTITUTIONS AND PROCESS
11ADVERTISEMENTS VIS-A-VIS INTELLECTUAL RIGHTS
12RTUK'S SUPERVISION ON ADVERTISEMENTS
13INTERNATIONAL ADVERTISING REGULATIONS
14CURRENT PROBLEMS ABOUT ADVERTISING AND RESOLUTION OFFERS

Resources

1- Reklam Hukuku ve Uygulaması; Yrd. Doç. Dr. Emrehan İnal, Dr. Başak Baysal