Ders Planı

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CLASS 2

CLASS 4

Lesson plan / PUBLIC RELATIONS AND PUBLICITY

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Prof. ARİF CAN GÜNGÖR
Instructor (s)	Prof. ARİF CAN GÜNGÖR
Course Assistant

Purpose and Content

The aim of the course	The concept of public relations; its processes ans models.
Course Content	Historical development of public relations; its functions; sponsorship, mass media tools.

Learning Outcomes

Define the main areas in arts management.
Distinguish / Separate the areas such as economics, management and marketing.
Take cultural and artistic developments in the world and Turkey as reference.
Plan arts’ judicial, economical and managerial aspects.
Identify the settlement processes of institutions about arts management
Classify the acquired information due to field and project studies.
Follow the improvements about arts management in the world and Turkey.
Organize the communication between artist and audience.
Supervise the stage and entertainment arts organizations.
Configure the administrative processes of arts production.
Follow the art managements’ internal operation.
Use the concepts and terms about arts and arts management.
Use areas such as economics, management, law and marketing in the organization of culture and arts.
Configure the administrative events in the areas such as theatre, cinema, television etc.
Apply research methods and techniques in the field of arts management.
Design projects in the field of arts management.
Carry out the responsibilities of team work individually.
Analyze the basic problems about arts management.
Solve the problems that came up during art organizations by individual initiative.
Internalize the thought of lifelong learning.
Take its references from the cultural and artistic values.
Follow the improvements in the fields of arts and culture.
Use information technologies.
Accomodate own self in the organization and institution which have been included.
Plan the communication between artists, institutions and society.
Apply ethics rules in the professional area.
Make organizations in the field of arts management.
Generate coordination between institutions in an art organization.

Weekly Course Subjects

1	Definitions of public relations
2	The relations of public relations with different disciplines
3	Historical development of public relations
4	The functions and principles of public relations
5	The processes of public relations, the concepts of feedback and feedforward
6	The tools of public relations
7	The education of public relations
8	Oral and written tools of public relations
9	Midterm exam
10	Internet and public relations
11	Public relations in public institutions
12	Sponsorship
13	Lobbying
14	Institutional communication and public relations

Resources

1-Filiz Balta Peltekoğlu, "Halkla ilişkiler nedir?",Beta Yay.,Kasım, 2005
2-Mete Çamdereli, "Halkla ilişkiler",İstanbul,2009

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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