Ders Planı

Lesson Information

Course Credit	2.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Instructor CİHAN BAHAR
Instructor (s)	Instructor SEVİM ZABUNOĞLU
Course Assistant

Purpose and Content

The aim of the course	The students will be given work product marketing, brand and pricing, distribution channels and promotion information about the work.
Course Content	To give information regarding the area of marketing, marketing definition, scope and concept of modern marketing, marketing environment, marketing information system and purchasing behavior in industrial markets is explained.Market segmentation, target market selection, product concept, classification of goods, merchandise mix, the concept of new goods, new goods and developing alternatives are taught . Product life cycle, product-oriented features, distribution channels and physical distribution, pricing, sales and international marketing efforts to increase the importance of marketing in the world of fashion student threads are processed.

The aim of the course

The students will be given work product marketing, brand and pricing, distribution channels and promotion information about the work.

Course Content

To give information regarding the area of marketing, marketing definition, scope and concept of modern marketing, marketing environment, marketing information system and purchasing behavior in industrial markets is explained.Market segmentation, target market selection, product concept, classification of goods, merchandise mix, the concept of new goods, new goods and developing alternatives are taught . Product life cycle, product-oriented features, distribution channels and physical distribution, pricing, sales and international marketing efforts to increase the importance of marketing in the world of fashion student threads are processed.

Learning Outcomes

Identify the concepts of art, design, and aesthetics.
Define the concepts of basic art.
Differentiate the basic principles of art in the field of fashion and textile design.
Follow the technological developments related to textile and ready-to-wear fields.
Summarize the application methods and theories in the field of fashion and textile deign.
Classify the raw and supplementary products of textile.
Follow the trends in the field of fashion design by means of periodicals and fashion displays.
Relate the cultural and social values with the field of fashion and textile design.
Define the technics of weaving and printmaking related to the fields of use.
Compose themes for fashion and textile design.
Make effective use of information technologies in the field of fashion and design.
Use the machinery tools in the field of design.
Design projects and collections.
Apply the technics of weaving and printmaking.
Present a design portfolio of apparel, weving, and printmaking.
Participate in group works related to professional and social fields.
Relate moral values of art and culture with the professional ethical values.
Follow the developments in the fields of art, design, and technologies, both in domestic and interntional levels.
Apply the principles of design in the field of fashion and design.
Use the professional language globally.
Establish professional communication with sector.
Express domestic and universal values in the field of fashion and textile design.
Create projects in line with the principles of design in the field of fashion and textile.
Apply effectively the steps of design in the fields of apparel, weaving, and printmaking designs.

Weekly Course Subjects

1	Marketing research study
2	Fashion, marketing and fashion marketing concepts
3	Fashion marketing research, purpose, process
4	Fashion marketing planning, importance and benefits of the planning process and the types of it
5	Fashion customers, customers' behavior and the effects of fashion marketing
6	product, fashion products, trends and features, fashion seasons in Fashion marketing,
7	Fashion product creation process
8	The concept of fashion marketing, brand, function, brand management
9	brand configuration
10	Factors affecting the success of brand
11	pricing and the importance of fashion marketing,
12	Fashion marketing factors affecting pricing decisions
13	Price determination methods
14	Pricing of fashion products and services,

Resources

1-1- Şule Çivitçi; “Moda Pazarlama”, Asil Yayınevi, Ankara
2-written, visual and electronic resources related to the subject

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CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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