Lesson plan / INTRODUCTION TO BUSINESS MANAGEMENT

Lesson Information

Course Credit 3.0
Course ECTS Credit 5.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Assist. Prof. Dr. ZEHRA YARDI
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course To provide the fundamental knowledge of business administration to students.
Course Content Basic knowledge about business issues such as the definition, types, the foundation process and the functions of the businesses

Weekly Course Subjects

1Introduction, Scope and Basic Concepts
2System Aproach
3Historical development of business activities
4Business stakeholders, business knowledge and relationships with other disciplines
5Business aims
6Business types
7Business establishment process
8Management, manager, management philosophies
9Mid-term exam
10Production
11Marketing
12Finance-Accounting
13Human Resources
14Public Relations and Research-Development

Resources

Genel İşletme, Halil Can, Semra Güney, Siyasal Yayınevi, Ankara
İşletme Biliminin Temel İlkeleri. Mümin Ertürk. Beta Basın Yayım
Modern İşletmecilik, İsmet Mucuk, Türkmen Kitebevi